DO YOU with Brianne Hogan

Making Social Media Your Side Hustle, Being an Influencer over 40, and Why Authenticity Online is Everything with Kerry Laifatt

December 13, 2021 brianne hogan
DO YOU with Brianne Hogan
Making Social Media Your Side Hustle, Being an Influencer over 40, and Why Authenticity Online is Everything with Kerry Laifatt
Show Notes

Are you curious about what it takes to be a social media influencer? Do you want to grow your social media following but don't know how to start? Do you want to keep and expand your social media platform as a side hustle (and not quit your day job)?

Well, ladies and gents, may I introduce you to Kerry Laifatt, content creator and social media influencer extraordinaire. Oh, and she also happens to be a mom, wife, and is crushing it at her 9-5 job in the film/TV industry. 

Kerry's a Toronto-based traveling foodie with 10K+ followers who's always in search of the best food and unique experiences. As a former model and actress, her on-camera skills, not to mention innate creativity, have definitely come in handy when it comes to her side hustle. As a 40-something mom, she's not your typical influencer which is why it's especially inspiring and motivating to see her continually kill it online. 

In this episode , we discuss:

  • A BTS look on what it really takes to be an Instagram influencer -- from photography to lighting to filters (or no filters)
  • How to make money as an influencer, including how to pitch collaborators and secrets from Kerry's media kit
  • What you really wanted to know about being a foodie on social media 
  • The pros and cons of being a social media influencer (it isn't always pretty pictures!)
  • Why being a 40+ female social media influencer is unique and awesome -- and why age shouldn't matter when it comes to being your authentic self online 
  • Why authenticity and showing what brings you joy is the perfect place to start when it comes to building your social media following 
  • That time she acted on a favourite Hallmark Christmas movie, "Christmas at Cartwright's"
  • Her worst audition as a "talking butt" and her brief stint as a roller girl who served shots from an ice sculpture vagina 

Connect with Kerry: https://www.instagram.com/kerrylaifatt/

Join the DO YOU community: https://www.instagram.com/doyoupod/
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Keep up with Brianne: https://www.instagram.com/briehogan/
https://www.facebook.com/briannehoganwriter
Visit Brianne's website: https://www.briannehogan.ca
Read NOT RELATED TO HULK HOGAN: https://briannehogan.substack.com/

Support the show (https://paypal.me/briehogan)